Emmys in Talks to Move to Amazon Prime Video Under New Licensing Arrangement, as the Broadcast Wheel Deal Ends (EXCLUSIVE)
The Emmy “wheel” is about to pop. According to insiders, the Television Academy is in advanced talks to park the annual Emmy telecast at Amazon Prime Video — taking the ceremony off broadcast TV for the first time since its start in 1949. It would end the 31-year tradition of rot
The Emmy Awards potentially moving to Amazon Prime Video marks a significant shift in the television landscape. For decades, the Emmys have been broadcast on major networks, with the rotation of ABC, CBS, and NBC hosting the ceremony. This change would not only signal a new era for the awards but also reflect the evolving viewing habits of audiences. As streaming services continue to gain popularity, it's no surprise that the Television Academy is considering a move to a platform like Amazon Prime Video.
The end of the broadcast wheel deal, which has been in place for 31 years, has been a long time coming. With cord-cutting on the rise and more people turning to streaming services for their entertainment, the traditional broadcast model is no longer as effective as it once was. By moving the Emmys to Amazon Prime Video, the Television Academy would be able to reach a new audience and potentially attract a younger demographic that is more accustomed to streaming their content.
What's next to watch is how this move would impact the ceremony itself and the television industry as a whole. If the deal goes through, it would be interesting to see how the Emmys adapt to a streaming format and whether it would lead to more changes in the way awards shows are produced and distributed. Additionally, it would be worth monitoring how the other major awards shows, such as the Oscars and the Grammys, respond to this shift and whether they too consider moving to streaming platforms.
Originally reported by variety.com. SerbNews adds analysis for culture, style & media readers.