See Shania Twain Ride Pastel Unicorn in New ‘Still the One’ Video
But perhaps the most surreal aspect is Zedd's dance-floor version of the song
Shania Twain's music has always been a staple of country-pop culture, and her collaboration with Zedd on "Still the One" is a great example of her ability to evolve with the times. The new music video, featuring Twain riding a pastel unicorn, is a playful nod to her iconic style and a clever way to promote the song.
The inclusion of Zedd's dance-floor version of the song adds an interesting layer to the video, as it highlights the versatility of the track and appeals to a broader audience. This move is likely a strategic one, as it allows Twain to tap into the EDM scene and reach a younger demographic.
What's worth watching next is how Twain's team will continue to leverage her brand and musical style to stay relevant in an ever-changing music landscape. With the resurgence of 90s and early 2000s pop culture, Twain's music is due for a revival, and her team seems to be capitalizing on that trend. Keep an eye on Twain's upcoming projects and performances to see how she continues to adapt and thrive in the industry.
Originally reported by rollingstone.com. SerbNews adds analysis for culture, style & media readers.