Prime Video International Boss Urges TV Industry to Embrace AI: ‘It Doesn’t Replace Imagination, It Amplifies It’
Prime Video international boss Kelly Day has urged the TV industry to embrace change, including AI. Speaking at the Royal Television Society convention in London, Day, who is VP for international at Prime Video and Amazon MGM Studios, listed the ways that AI is being used to spee
The statement from Prime Video's international boss Kelly Day highlights the growing importance of embracing technological advancements in the TV industry, particularly when it comes to AI. This matters because it shows that major players in the industry are recognizing the potential of AI to enhance and amplify creative processes, rather than replacing human imagination. For Serbian audiences, this could mean a more streamlined and personalized viewing experience, with AI-driven recommendations and content creation that caters to their unique tastes and preferences.
As the TV industry continues to evolve, it's likely that we'll see more integration of AI in various aspects of content creation and distribution. This could include AI-generated content, such as music or visual effects, as well as AI-powered analytics that help streaming services better understand their audiences. The fact that a high-level executive like Kelly Day is urging the industry to embrace AI suggests that this is an area that will continue to grow and develop in the coming years. It will be interesting to see how Serbian TV and streaming services respond to this trend, and whether they will invest in AI-powered technologies to stay competitive.
For Serbian audiences, the key thing to watch will be how local streaming services and TV networks adapt to the changing landscape of the industry. Will they invest in AI-powered technologies to enhance their offerings, or will they focus on more traditional approaches to content creation and distribution? As the global TV industry continues to shift and evolve, it's likely that we'll see some exciting developments in the Serbian market as well. With Prime Video and other major streaming services leading the charge, it's likely that AI will play an increasingly important role in shaping the future of TV and streaming in Serbia and beyond.
Originally reported by variety.com. SerbNews adds analysis for culture, style & media readers.