Nielsen to Acquire DoubleVerify for $2.15 Billion in Bid to Augment Digital Measurement
Audience-measurement giant Nielsen said it would acquire the digital-media monitor DoubleVerify in an all-cash transaction that takes place as more media companies and advertisers are putting the company under new scrutiny as they seek to unify tabulation of linear and digital vi
Audience-measurement giant Nielsen said it would acquire the digital-media monitor DoubleVerify in an all-cash transaction that takes place as more media companies and advertisers are putting the company under new scrutiny as they seek to unify tabulation of linear and digital vi This story matters for Culture, Style & Media readers tracking serb. Reported by variety.com. Read the full original at the source link below.
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