Netflix Says 67% of Surveyed Members Want to Visit Korea as Busan’s Creative Asia Puts Locations in Focus
Netflix research found that 67% of surveyed members internationally expressed interest in visiting South Korea. For the streamer’s Sung Q Lee, the pull lies in the stories set there, rather than the scenery alone. Lee, Netflix’s senior director of APAC production, made the case a
The fact that 67% of surveyed Netflix members want to visit Korea is a significant indicator of the country's growing appeal as a cultural and tourist destination. This surge in interest can be largely attributed to the popularity of Korean content on Netflix, such as K-dramas and films that showcase the country's unique culture, history, and landscapes. As a result, South Korea is experiencing a boom in tourism, with many fans of Korean entertainment eager to explore the locations and settings that bring their favorite stories to life.
The comments from Sung Q Lee, Netflix's senior director of APAC production, highlight the importance of storytelling in driving this interest. Rather than just showcasing scenic locations, it's the stories and characters that resonate with audiences and inspire them to learn more about the country and its culture. This approach is reflective of the broader trend in the entertainment industry, where streaming platforms are using local content to attract global audiences and create a sense of cultural exchange. As the appetite for international content continues to grow, it will be interesting to see how other countries and streaming platforms respond to this trend.
As the Busan's Creative Asia event puts a spotlight on locations and storytelling, it will be worth watching how Netflix and other streaming platforms continue to invest in Korean content and promote the country as a tourist destination. With the rise of K-culture showing no signs of slowing down, it's likely that we'll see even more collaborations between Korean creators and international streaming platforms, further fueling the growth of tourism and cultural exchange between South Korea and the rest of the world. As a result, fans of Korean entertainment, including those in Serbia, can expect to see even more exciting and authentic stories emerging from this vibrant and dynamic cultural landscape.
Originally reported by variety.com. SerbNews adds analysis for culture, style & media readers.