‘Jujutsu Kaisen’ Vaults MAPPA to Anime Studio Lead as Streaming Shifts From Licensing to Ownership, Media Partners Asia Report Finds

The rise of anime as a leading genre on Asian streaming platforms is a significant development, especially with a studio like MAPPA taking the lead thanks to hits like 'Jujutsu Kaisen'. This growth is largely driven by a shift in consumer behavior, with streaming services moving from licensing to ownership models. By producing and owning content, studios like MAPPA can exert more control over their creations and reap greater rewards.

The Media Partners Asia report highlights the immense popularity of anime, with the genre drawing a larger monthly audience than any other on Asian streaming platforms. Notably, Netflix saw its anime viewing grow nine times faster than its overall service, underscoring the platform's strategic focus on anime content. This trend is likely to continue, with other streaming services expected to follow suit and invest heavily in anime productions.

As the anime industry continues to evolve, it's essential to watch how studios like MAPPA and streaming services like Netflix adapt to changing consumer preferences. With the lines between traditional TV and streaming services blurring, the ownership model is likely to become increasingly important. Keep an eye on how other studios and platforms respond to the success of 'Jujutsu Kaisen' and the growing demand for anime content in the region.

Originally reported by variety.com. SerbNews adds analysis for culture, style & media readers.