‘High Potential’ Lands Post-Super Bowl LXI Slot on ABC Next February
ABC will take advantage of the post-Super Bowl glow to promote the Kaitlin Olson drama “High Potential,” the network announced Monday. That means the show will air immediately following Super Bowl LXI on ABC and Disney+ on Sunday, Feb. 14, 2027. That’s not the only show that Disn
The move to air "High Potential" immediately after Super Bowl LXI on ABC and Disney+ is a strategic one, as the post-Super Bowl time slot is considered a coveted spot for TV shows. The Super Bowl consistently draws in massive audiences, and by placing "High Potential" in this spot, ABC is likely hoping to capitalize on the momentum and attract a large viewership for the show. This is especially significant for a drama series like "High Potential," which stars Kaitlin Olson and may benefit from the increased exposure.
The decision also highlights the growing importance of streaming services like Disney+ in the television landscape. By airing the show simultaneously on both ABC and Disney+, the network is acknowledging the shift in viewer habits and the need to reach audiences across multiple platforms. This move allows "High Potential" to reach a broader audience and provides an opportunity for viewers to engage with the show in different ways.
As the television industry continues to evolve, it's worth watching how "High Potential" performs in this high-profile time slot and how it contributes to ABC's and Disney+'s overall programming strategies. Additionally, with the 2027 airdate, it's clear that the networks are planning ahead, and it will be interesting to see how the show's promotion and marketing efforts unfold in the lead-up to its premiere.
Originally reported by variety.com. SerbNews adds analysis for culture, style & media readers.