Dolly Parton Tributes Score Big Ratings for the Networks; ABC’s ‘9 to 5’ Airing Is Most-Watched Broadcast Movie in More Than Three Years
Dolly Parton continues to be a beloved icon — if ratings for the recent tribute specials across four different networks are any indication. ABC, CBS, NBC and The CW all attracted decent-sized crowds for quickly-scheduled specials that aired in late August — not particularly a tim
Dolly Parton's enduring popularity is on full display with the recent tribute specials across four networks drawing significant ratings. The queen of country music's appeal is undeniable, and the networks are capitalizing on her iconic status. ABC's '9 to 5' airing, in particular, stands out as the most-watched broadcast movie in over three years, showcasing the power of Parton's brand and the nostalgia surrounding her music.
The success of these tribute specials speaks to the current trend of networks relying on familiar and beloved properties to drive ratings. With the TV landscape more fragmented than ever, having a cultural icon like Dolly Parton on board can be a major draw. The fact that these specials aired in late August, a time when TV viewership can be unpredictable, makes the achievement even more notable. It's clear that Parton's fanbase is eager to engage with content celebrating her life and work.
As the TV industry continues to evolve, it's worth watching how networks will leverage Parton's popularity in the future. With her recent deal with Netflix and other projects in the works, Parton is likely to remain a major player in the entertainment industry. Keep an eye on how her team and the networks build on this momentum, potentially leading to more specials, movies, or even a biopic. For now, it's clear that Dolly Parton remains a ratings goldmine, and her influence shows no signs of waning.
Originally reported by variety.com. SerbNews adds analysis for culture, style & media readers.