CNBC Bolsters Staff Devoted to DTC, Streaming
CNBC, in the midst of developing more direct-to-consumer services under a larger initiative by corporate parent Versant Media, said it hired two new executives to oversee work tied to development of subscriptions and partnerships. Ian Moore, who has logged stints at Verizon Media
CNBC's move to bolster its staff devoted to direct-to-consumer (DTC) and streaming services is a significant one, especially in today's rapidly evolving media landscape. By hiring two new executives to oversee the development of subscriptions and partnerships, the network is clearly signaling its commitment to expanding its reach and offerings beyond traditional television. This is a smart play, given the growing demand for streaming services and the increasing importance of DTC models in the media industry.
The addition of Ian Moore, with his experience at Verizon Media, and other new hires, will likely bring fresh perspectives and expertise to CNBC's DTC and streaming initiatives. This comes at a time when corporate parent Comcast's NBCUniversal is also investing heavily in its own DTC strategy, including the launch of Peacock. As the media landscape continues to shift, CNBC's enhanced focus on DTC and streaming will help it stay competitive and adapt to changing audience habits.
What's next to watch is how CNBC's DTC and streaming services take shape, and what kind of content and features will be offered to subscribers. Will the network focus on live programming, original series, or on-demand content? How will it differentiate itself from other streaming services? As the media industry continues to evolve, one thing is clear: DTC and streaming are becoming increasingly important, and CNBC's latest moves position it for success in these areas.
Originally reported by variety.com. SerbNews adds analysis for culture, style & media readers.