‘Building the Band’ Group Soulidified Signs to Atlantic Records (EXCLUSIVE)
Soulidified has signed to Atlantic Records, just a year after they were introduced to the world on Netflix’s “Building the Band,” Variety can exclusively announce. The group, consisting of Shade Jenifer, Malik Heard, Bradley Rittmann and Landon Boyce, was initially formed on “Bui
This is a big win for Atlantic Records, which has been looking to expand its roster with fresh talent. Soulidified's signing is a testament to the enduring power of reality TV in discovering new musical acts. The group's appearance on "Building the Band" gave them a platform to showcase their harmonies and charisma, and now they're poised to take the music industry by storm.
The R&B group landscape has been thriving in recent years, with acts like The Weeknd and Bryson Tiller dominating the charts. Soulidified's soulful sound and youthful energy position them well to capitalize on this trend. With Atlantic Records' support, they may be able to replicate the success of similar groups like The 1975 or even classic R&B outfits like Boyz II Men.
What's next for Soulidified is likely a flurry of activity, including a label debut and potentially some high-profile collaborations. Fans of "Building the Band" will be eager to see how the group evolves under the guidance of Atlantic Records. Keep an eye on their social media channels for updates on upcoming music and live performances – and stay tuned for more news on their label debut.
Originally reported by variety.com. SerbNews adds analysis for culture, style & media readers.